Imagine a studio that can move with you, adapt to your needs, and grow as your projects evolve. Sounds like a dream, right? Well, it's now a reality. Advanced Systems Group (ASG) and Nu·Studio have joined forces to bring the world’s first modular, portable immersive studio system to market, and it’s about to change the game for audiovisual production. But here’s where it gets even more exciting: this isn’t just another piece of tech—it’s a revolution in how we think about studio spaces.
ASG, a leader in end-to-end media production solutions with nearly three decades of experience, has partnered exclusively with Nu·Studio, the visionary company behind this groundbreaking modular studio. Under this partnership, ASG will act as the sole reseller, leveraging its global infrastructure to bring Nu·Studio to creators worldwide. But what makes Nu·Studio so special? It’s designed to be as dynamic as the industry itself—a reconfigurable acoustic control room that installs in days, relocates with ease, and adapts to evolving technologies, standards, and workflows.
And this is the part most people miss: Nu·Studio isn’t just portable; it’s a unified environment where artists and production teams can work across multiple formats without the hassle of switching rooms. Think music, film, broadcast, and interactive media—all in one space. This isn’t just convenience; it’s a game-changer for efficiency and creativity.
Tom Menrath, ASG’s VP of Audio & Post Production, puts it perfectly: ‘Nu·Studio gives our clients a flexible, scalable solution for a wide range of applications. This partnership allows us to bring a truly unique modular control room to market that lets our customers pivot effortlessly as their needs change.’ It’s not just about selling a product; it’s about empowering creators to stay ahead of the curve.
But let’s dive deeper into the story behind Nu·Studio. Founded by engineer and producer Chad Franscoviak, the company was born out of a simple yet profound question: ‘How do you design a studio that evolves with your work?’ With over two decades of experience in studios and global concert tours, Franscoviak saw the same pain points repeatedly—static spaces that couldn’t keep up with changing demands. Nu·Studio is his answer: a system built to grow, adapt, and move with the times. ‘Partnering with ASG gives us the ability to bring this vision to life with the support and longevity it requires,’ he explains.
Here’s where it gets controversial: In an industry obsessed with permanence, Nu·Studio dares to challenge the status quo. Is a portable, modular studio the future, or is it a niche solution? We’ll let you decide. But one thing’s clear: this partnership is a bold step forward.
Under the agreement, ASG will handle the commercial side—sales, installation, staffing, training, and servicing—while Nu·Studio focuses on what it does best: innovating. This division of labor ensures the product stays cutting-edge while reaching a global audience. And with seamless integration for technologies like Dolby Atmos and Dolby Vision, Nu·Studio is ready for the highest demands of modern production.
Want to see it in action? Nu·Studio will be showcased at the 2026 NAMM Show alongside Avid, with orders available through ASG. But before you go, we have to ask: Is the traditional studio model outdated? Or is there still a place for permanence in an ever-changing industry? Let us know your thoughts in the comments—this is a conversation worth having.
